Author: Pankaj Snv
Search engine optimization (SEO) is the practice of manipulating aspects of a website to improve its ranking in search engines. It includes procedures, strategies and techniques to build web pages that are well liked by the search engines.
The methods to achieve high rankings in the organic results of a search engine can be divided into two categories and dedicated SEO experts are well versed with both these categories. The first one is on page optimization. It includes taking care of things like keyword density, title tag optimization, keywords in content, keywords in hyperlinks, quality of original content, keywords in bold tags and headings, keywords in URLs, meta tags, site maps, link structure, indexability etc. The second one is off page optimization. It includes taking care of factors like amount of incoming links, quality and relevancy of websites that link to yours, keywords in the anchor text etc.
Deciding to hire a dedicated SEO expert is a big decision that can potentially improve your site and save time. Many SEO experts and other agencies and consultants provide useful services for website owners, including review of your site content or structure; technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript; content development; management of online business development campaigns; keyword research; SEO training; expertise in specific markets and geographies etc.
If you are thinking about hiring an SEO expert, the earlier the better. A great time to hire is when you are considering a site redesign, or planning to launch a new site. That way, you and your dedicated SEO expert can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO expert can also help improve an existing site also.
Good SEO experts are not focused only on keyword mining. They pay a great deal of attention to the optimization of the HTML on the site: removal of Javascript generated navigation and other HTML code that prevents search engines from crawling the entire website. They also help the webmaster write additional site content and start a number of link popularity campaigns. Thus the traffic to the websites of the clients increases automatically because their site now provides an easy access for search engine spiders to all of its content. That means a far richer content pool for the search engines to use when ranking the websites, and far broader, stronger coverage for keywords.
While SEO experts can provide clients with valuable services, some unethical SEO experts have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate search engine guidelines may result in a negative adjustment of the presence of your client's website in the organic search results, or even the removal of the website from the search engine index altogether.